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Read online Influence: Science and Practice.pdf PDF, EPUB, MOBI, TXT, DOC Influence: Science and Practice Over a quarter million copies sold How does this information make you feel about the book If even for a moment you thought that a proven and popular book might be the one you were interested in you may have been persuaded by a potent principle of influence in this case the principle of social proof Have you ever found yourself saying yes to a telemarketer or to a child selling candy and then wonder why you have just agreed to subscribe to a magazine that you really arent interested in or to buy a candy bar that you really dont want In this revised updated and expanded book not only will you find out what techniques were used to get you to say yes but you will also learn some worthwhile ways to defend yourself from future requests by Robert B. Cialdini

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Influence: Science and Practice
Title:Influence: Science and Practice
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:0321011473
ISBN 13:
Number of Pages:262
Category:business, non-fiction, psychology, self-help
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Die Psychologie des berzeugens, Instant Influence: How to Get What You Want in Any Business Situation, Executive Briefing: The Power of Persuasion, Pre-Suasion: A Revolutionary Way to Influence and Persuade, Feeling Good about Saying No, The Small Big: Small Changes That Spark Big Influence, Influence: Science and Practice: The Comic, Teoria e pratica della persuasione: Capire la persuasione per esercitarla positivamente e difendersi dai manipolatori, Persuaso e Influncia: Como Pequenas Mudanas Podem Gerar Grandes Resultados, Influence: The Psychology of Persuasion
Nei settori della vendita della negoziazione del marketing e della comunicazione le leggi della persuasione studiate e identificate da Robert Cialdini sono ormai uno strumento imprescindibile Capaci di svelare per esempio quali sono i fattori che inducono una persona ad accettare una proposta e a rifiutarne un altra o secondo quali strategie deve essere formulato un messaggio perch venga accolto con successo le sottili armi della persuasione possono essere ricondotte a sei distinte categorie reciprocit coerenza riprova sociale simpatia autorit e scarsit Ognuno di questi principi affonda il suo potere nei meccanismi che governano il comportamento umano e si traduce nella capacit scientificamente comprovata di influenzare le scelte degli altri Mentre ci spiega il loro funzionamento l autore ce ne mette in guardia portando innumerevoli casi ed esempi a sostegno della loro innegabile forza, No description available, Professor Robert B Cialdini spent several years observing advertisers sales persons and other so called compliance professionals to learn how they get us to comply with their wishes He outlines their most effective methods shows us how to resist them if we want to and how to use similarly persuasive techniques honestly and ethically br br Description audiocassette analog, Narrated by the author br br With years of research into the psychology of influence Robert Cialdini is an expert in persuasion He helps you recognize the six principles of influence and how to put them to work so that you can ask for and receive cooperation approval and compliance in any business situation br br Description sound cassettes min analog stereo Dolby processed br Contents br Tape The principle of reciprocity The principle of scarcity br Tape The principles of authority and consensus The principles of commitment amp consistency and liking