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Read online This Business of Broadcasting.pdf PDF, EPUB, MOBI, TXT, DOC This Business of Broadcasting This guide provides industry background and career advice in a three part arrangement The first on television covers organizational structures within the networks and stations programming syndication new technology and the structures of cable television The second part on radio focuses programming formats advertising formats advertising by Leonard Mogel

Books descriptionDetails
This Business of Broadcasting
Title:This Business of Broadcasting
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:0823077306
ISBN 13:
Number of Pages:352
Category:business, non-fiction
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For years this book has been in the forefront as the prime source of information on succeeding in the magazine business Leonard Mogel shares his expertise gained from more than years of magazine experience in this thoroughly revised and updated full color edition It is an excellent primer for starting a magazine and also provides the facts figures and concepts needed to enter and become successfully employed in the magazine business br Features include br fundamentals of how to prepare a dummy issue and write a business plan br descriptions of job opportunities in the various phases of magazine publication and br candid interviews with industry leaders as well as case histories of failures and successes br, No description available, No description available, This guide provides industry background and career advice in a three part arrangement The first on television covers organizational structures within the networks and stations programming syndication new technology and the structures of cable television The second part on radio focuses programming formats advertising formats advertising