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Read online Purple Cow: Transform Your Business by Being Remarkable.pdf PDF, EPUB, MOBI, TXT, DOC Purple Cow: Transform Your Business by Being Remarkable The acclaimed Wall Street Journal and Business Week Bestseller .

You re either a Purple Cow or you re not You re either remarkable or invisible Make your choice .

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don t How do they continue to confound critics and achieve spectacular growth leaving behind former tried and true brands to gasp their last .

Face it the checklist of tired P s marketers have used for decades to get their product noticed Pricing Promotion Publicity to name a few aren t working anymore There s an exceptionally important P that has to be added to the list It s Purple Cow .

Cows after you ve seen one or two or ten are boring A Purple Cow though now that would be something Purple Cow describes something phenomenal something counterintuitive and exciting and flat out unbelievable Every day consumers come face to face with a lot of boring stuff a lot of brown cows but you can bet they won t forget a Purple Cow And it s not a marketing function that you can slap on to your product or service Purple Cow is inherent It s built right in or it s not there Period .

In Purple Cow Seth Godin urges you to put a Purple Cow into everything you build and everything you do to create something truly noticeable It s a manifesto for marketers who want to help create products that are worth marketing in the first place .

Description from Amazon com by Seth Godin

Books descriptionDetails
Purple Cow: Transform Your Business by Being Remarkable
Title:Purple Cow: Transform Your Business by Being Remarkable
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:159184021X
ISBN 13:
Number of Pages:160
Category:business, non-fiction, buisness, entrepreneurship
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The Icarus Deception: How High Will You Fly?, Poke the Box, Purple Cow: Transform Your Business by Being Remarkable, Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, Tribes: We Need You to Lead Us, Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You., The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Linchpin: Are You Indispensable?, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
No description available, The man i Business Week i calls the ultimate entrepreneur for the Information Age explains Permission Marketing the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it br br Whether it is the TV commercial that breaks into our favorite program or the telemarketing phone call that disrupts a family dinner traditional advertising is based on the hope of snatching our attention away from whatever we are doing Seth Godin calls this Interruption Marketing and as companies are discovering it no longer works br br Instead of annoying potential customers by interrupting their most coveted commodity time i Permission Marketing i offers consumers incentives to accept advertising voluntarily Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services By reaching out only to those individuals who have signaled an interest in learning more about a product i Permission Marketing i enables companies to develop long term relationships with customers create trust build brand awareness and greatly improve the chances of making a sale, strong The book that sparked a marketing revolution strong br br This is a subversive book It says that the marketer is not and ought not to be at the center of successful marketing The customer should be Are you ready for that From the Foreword by Malcolm Gladwell author of em The Tipping Point em br br Counter to traditional marketing wisdom which tries to count measure and manipulate the spread of information Seth Godin argues that the information can spread most effectively from customer to customer rather than from business to customer Godin calls this powerful customer to customer dialogue the ideavirus and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread br br In lively detail Godin looks at the ways companies such as PayPal Hotmail GeoCities even Volkswagen have successfully launched ideaviruses He offers a recipe for creating your own ideavirus identifies the key factors in the successful spread of an ideavirus powerful sneezers hives a clear vector a smooth friction free transmission and shows how any business large or small can use ideavirus marketing to succeed in a world that just doesn t want to hear it anymore from the traditional marketers, The acclaimed Wall Street Journal and Business Week Bestseller br br You re either a Purple Cow or you re not You re either remarkable or invisible Make your choice br br What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don t How do they continue to confound critics and achieve spectacular growth leaving behind former tried and true brands to gasp their last br br Face it the checklist of tired P s marketers have used for decades to get their product noticed Pricing Promotion Publicity to name a few aren t working anymore There s an exceptionally important P that has to be added to the list It s Purple Cow br br Cows after you ve seen one or two or ten are boring A Purple Cow though now that would be something Purple Cow describes something phenomenal something counterintuitive and exciting and flat out unbelievable Every day consumers come face to face with a lot of boring stuff a lot of brown cows but you can bet they won t forget a Purple Cow And it s not a marketing function that you can slap on to your product or service Purple Cow is inherent It s built right in or it s not there Period br br In Purple Cow Seth Godin urges you to put a Purple Cow into everything you build and everything you do to create something truly noticeable It s a manifesto for marketers who want to help create products that are worth marketing in the first place br br Description from Amazon com